David John Parfitt, a research confectioner for the Cadbury's company, was experimenting with some surplus toffee from another confection when he invented the Curly Wurly. And in 1970 this delectable chocolate caramel confection was launched.
Chewy and curly, wavy and wurly! A swirly ladder of golden caramel, draped in Cadbury milk chocolate – everyone’s twisty treat. And now you can enjoy a 4 pack to share or keep all to yourself!