Bazooka bubble gum was first marketed shortly after World War II in the U.S. by the Topps Company of Brooklyn, New York. The gum was packaged in a red, white, and blue color scheme and originally sold for one penny. Beginning in 1953, Topps changed the packaging to include small comic strips with the gum, featuring the character "Bazooka Joe". There are over 1,535 different "Bazooka Joe" comic-strip wrappers to collect. Also on the comic strip is an offer for a Premium and a fortune.